Blind Spots in Display Performance
POS shows what sold, not which fixture drove the sale. You’re guessing which layouts resonate with shoppers.
Merchandising & Visual Teams
Know exactly which displays convert browsers into buyers. Evogia turns camera data into fixture-level heat-maps, A/B reports, and nightly playbooks so you iterate layouts with confidence.
Why It Hurts Today
Slow, Costly Planogram Tests
Traditional A/B testing takes weeks and manual audits. By the time results arrive, seasons change and displays move on.
One-Size-Fits-All Guidelines
Corporate VM rules ignore local shopper behavior. Store teams need data-backed tweaks, not generic directives.
How Evogia Fixes It
Fixture-Level Heat-Maps
Colour-coded dwell maps show which shelves, end-caps, and promo tables pull shoppers in—and which get ignored.
A/B Planogram Testing
Run layout experiments without manual audits. Evogia auto-splits traffic and reports uplift in days, not weeks.
Conversion Funnel by Fixture
Track the full path: dwell → pick-up → basket add → purchase. Spot which displays attract attention but fail to convert.
Nightly Merchandising Playbooks
Every night, Evogia recommends precise moves—shift an end-cap 1 m, swap colourways, or restock a hot SKU—each with projected ROI.
22%
Display-Driven Sales Uplift
4×
Faster Planogram Iteration
19%
Shrink Reduction in Hot Zones
Ready to optimise every fixture?
Book a live demo or chat with our team on WhatsApp to see how Evogia supercharges merchandising decisions.
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