Fashion & Apparel

Turn browsers into buyers and keep shrink in check. Evogia shows which VM layouts convert, how fitting-rooms impact sell-through, and which persona-cohort to target next.

Why It Hurts Today

Unknown Display ROI

Visual merchandising looks great—but does it actually drive try-ons and sales? Floor teams have no data to prove or improve layouts.

Fitting-Room Blind Spots

Try-on traffic, queue times, and concealment incidents are invisible until shrink shows up in inventory counts.

Low Conversion from Dwell to Purchase

Shoppers browse racks but leave empty-handed. Without persona-level funnels, marketing and VM teams can’t see where the drop-off happens.

How Evogia Fixes It

VM Heat-Maps & Dwell Funnels

See exactly which mannequins, racks, and end-caps pull shoppers in—and how long they stay before moving on or trying items.

Overlay dwell intensity on floor or department maps.

Compare campaign vs. baseline layouts in one click.

Correlate dwell length with SKU scans & POS rings.

Fitting-Room Analytics

Track try-on queue times, occupancy, and possible concealment without capturing PII-sensitive footage.

Anonymous entry/exit counting—no in-stall cameras.

Alert on prolonged occupancy or motionless stalls.

Match try-on counts to purchase vs. return ratios.

Persona Conversion Funnels

Age, gender, and group-type funnels reveal which cohorts engage, try, and buy—perfect for targeted campaigns.

Segment dwell-to-purchase by persona in real time.

Measure uplift after influencer or TikTok drops.

Export high-value cohorts to CDP for remarketing.

A/B Testing for VM & Lighting

Run layout, lighting, or signage experiments and get statistically solid results in days—not weeks of manual audits.

Automatic traffic split between A & B zones.

Live dashboards show conversion deltas by hour.

Confidence scores flag when tests reach significance.

+18%

VM-Driven Sales Uplift

25%

Fitting-Room Shrink Reduced

3.1×

Faster VM Test Cycles

Ready to style data-driven success?

Book a demo or chat with us to see how Evogia boosts sell-through while cutting shrink in fashion & apparel stores.